Author Archive | David H. Lawrence XVII

Why You Don’t Have To Beg For Feedback

Hey, there!

One of my lovely clients, Susan, wrote me recently. She was distraught.

She had been asking one of her high-profile clients, an author with a series of books she’d been hired to narrate via ACX, for feedback on her work. She was concerned because she was getting quick approval on her first 15 minutes, and then — radio silence.

But she was concerned about something else. Continue Reading →

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Why I Fired A Client

Hey, there!

In our attempts to gather customers, to super serve them, to make sure they are happy, to completely satisfy them, to surprise and delight them — there is an exception to be made.

And that is the client that must be fired.

Why would you do that? Read on. Continue Reading →

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My Gear: Products I Use In My Voice Over Practice

Please visit the up-to-date page of recommended gear at our new VOHeroes site here:

https://www.voheroes.com/my-gear/

Hey, there!

I’ve not only been asked countless times to recommend the microphones, computers, editing equipment and other technology I personally use, but have also written about the more mundane but really useful things I use (like my chair). One of my amazing Pros, Jonathan, suggested that I compile a list, and keep it updated, of those things I both recommend and use myself.

Not a bad idea. Continue Reading →

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Storytelling: No Longer An Optional Skill – Part 2

Hey, there!

I spend a lot of time preaching how what we do as voice over talent all boils down to one thing: excellent, authentic storytelling.

And, as I said in Part 1 of this series, I’ve come to the conclusion that storytelling is now as essential a skill to us as coding, good manners, tying a proper square knot, getting paid at least what you’re worth, and other life-dependent core strengths.

Here’s more proof. Continue Reading →

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We’re Flipping The VO2GoGo Classroom

Hey, there!

We’ve had a lot of fun and success over the last decade or so in presenting voiceover training via the VO2GoGo classrooms, here in LA, online and all around the world, and we’re always looking for ways to improve our content and our processes.

We think we’ve found a really exciting way to do both.

Just to be sure, I went to an expert, one of my oldest and dearest friends, Dr. Robert Pondillo, professor of Mass Communication at Middle Tennessee State University, to discuss “flipping the classroom.” Sounds dangerous, but it’s not – here’s what it is. Continue Reading →

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Storytelling: No Longer An Optional Skill – Part 1

Hey, there!

I spend a lot of time preaching how what we do as voice over talent all boils down to one thing: excellent, authentic storytelling.

And I’ve come to the conclusion that storytelling is now as essential a skill to us as coding, good manners, tying a proper square knot, getting paid at least what you’re worth, and other life-dependent core strengths.

Here’s why. Continue Reading →

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